First Impressions

Always remember that the experience the customer has in your store is greatly influenced by two experiences—their first impression and their last.

Good first impressions help set a positive tone for the entire store visit. A good first impression starts with the proper greeting. Even if you are busy with a customer, you must acknowledge the customer that just entered the store and tell them you will be right with them. This will show the customer you are aware of them.

Most customers want you to make them feel both welcome and important when they enter the store. Many also want to establish a friendly rapport with a representative of the store before the sales process begins. Instead of starting the process by asking the customers what they need, make an opening friendly comment instead, such as “Hello, welcome to (insert store name),” or “It’s good to see you today.”

to view a series of pop-up windows that will help you understand how to make a good first impression with customers.