Engage the Customer

Good selling requires effectively communicating with customers. And before you can provide the answers your customers are looking for, you first must ask the right questions.

It’s important to ask questions that solicit more than just a “yes” or “no” answer to obtain useful information and get the conversation started. For example, instead of asking “May I help you?” ask “How may I help you?” or “What can I do for you today?” Asking what type of animal the customer is shopping for also can help create a good dialogue.

When you ask the customer how you might help, you are likely to hear three common responses: “I know what I want,” “I’m just looking,” and “I’m not really sure.” Each one will require different actions on your part.

to view a series of pop-up windows that will introduce you to strategies for engaging your customers.