Advanced Merchandising
Learn to create effective project displays that promote products.
Effective merchandising makes shopping easier, encourages buying behaviors and increases sales floor productivity. This course shows you how to use visual techniques and impulse strategies to create effective displays and enhance product promotion.
Audience: Employees
Subject: Merchandising
Course Topics:
- Merchandising Matters
- Visual Merchandising Store Image
- Visual Merchandising Design Principles
- Visual Merchandising Techniques
- Store Layouts
- Impulse Merchandising Triggers, Pricing & Zones
- Impulse Merchandising Display Fixtures
- Impulse Merchandising Implementation
After completing this course, employees should be able to:
- Explain how merchandising affects store profits and sales floor productivity.
- Apply visual design principles and strategies for displays.
- Describe impulse merchandising techniques and results.
- Explain how impulse triggers prompt customers to buy.
- Identify appropriate products to use in impulse fixtures.
- Recognize merchandising opportunities in your store's impulse zones.
- Use your store’s layout, space allocation and customer paths to maximize sales.
- Course topics: 2 hours
- Course test: 35 minutes
Desktop, laptop, or tablet
