Customer Loyalty Program Fundamentals
Support and encourage customer loyalty.
Loyalty marketing programs encourage new customers to shop in your pet store, persuade regulars to visit more frequently and increase how much buyers spend during each visit. Your program’s success depends on having you do your part; being ready to provide essential support to repeat customers.
Audience: Employees
Subject: Customer Service & Sales
Course Topics:
- Why Customer Loyalty Matters
- Understanding Loyalty Programs
- Your Role in a Successful Loyalty Program
- Understanding Your Store’s Loyalty Program
- Selling the Loyalty Program to Customers
- Ringing Transactions
- Preparing for Loyalty Promotions
- Troubleshooting & Answering Customer Questions
After completing this course, employees should be able to:
- Understand why customer loyalty matters to your store.
- Describe what loyalty marketing is and different types of loyalty programs.
- Outline the specifics of your store’s loyalty program.
- Enroll customers in your store's program.
- Explain how to process loyalty transactions.
- Prepare for loyalty program promotions.
- Answer customer questions and resolve issues.
- Course topics: 2 hours
- Course test: 40 minutes
Desktop, laptop, or tablet
